WalkaboutNYC is an annual walking tour of participating NYC tech startups. It started as a self-guided tour, but as it became increasingly popular, we decided to reorganize the event to include user registration, scheduled tours, and events.
Our main goal was give visitors a seamless experience from signing up for company tours to using WalkaboutNYC on their mobile phones. They should be able to easily navigate their walking tour while on the go.
I started by creating wireframes in the mobile view. With such small real estate, it was easy to decide what content was important to emphasize. In this case, it was creating a concise interface and ensuring easy access to visitor itineraries and maps.
Throughout the two years I worked on WalkaboutNYC, we periodically updated the design, but I'm proud to say that the skeleton has largely remained the same.
Swag and Signage
Along with the website rehaul, we branded the entire experience.